We all know that moment of intimidation when it comes to cutting our own hair with clippers.
Sometimes we need an extra push, and what better person to help you take thats step with confidence than your very own coach.
Teaser phase.
A couple of weeks before the campaign launch piece “The Announcement,” we circulated some sports tabloid-like news posts to build anticipation.
As if he were already a celebrity in the Mexican soccer world, we let our audience know that a very important announcement was under way and it would shake the soccer world.
The Announcement
Coaches will be coaches.
In these Long format situational tutorials we can see coach Owswahld’s new calling. Still passionately coaching from the sidelines in a completely new playing field.
Campaign visual language.
