When faced with a potential business ending challenge DishLATINO had to take action. What was this action? See opportunity to change and develop a formula that would generate results.
Be bold, be disruptive.
“The Formula” consisted of having stopping power among the clutter of ads going on during the consumer’s tv watching experience. And, What better way to have stopping power than through the use of song, but not just any song (This was key.) This would have to be a song that aligned with the main campaign message while at the same time resonating with our target.
This resulted in a partnership with SONY MUSIC Gulti-Grammy Award winning recording artist Julieta Venegas with her hit single “Eres para mi” (You are for me) which meshed perfectly with the brands campaign message “Somos para ti” (We are for you.)
